NRF 2025 was an unforgettable experience for the SYNQ team. Retail’s Big Show brought unparalleled energy, and this year, we were excited to be at the forefront.  

We were proud to have our solutions showcased at the booths of some of the industry’s most influential names – Microsoft, Samsung, and IBM. Being highlighted in these booths reminded us of the exciting direction retail technology is heading and how well-positioned we are to help retailers tackle the challenges of the modern retail environment. More than 80% of retail is still done in a store – we just need to offer better tools for customers and associates. This is why SYNQ exists.

One of the standout moments was the launch of our voice AI suite*—a solution designed to transform analog radios into intelligent devices. At SYNQ, we recognized that while the future of in-store communication points toward mobile compute for associates, many retailers are still years away (if ever) from achieving a 1:1 device-to-staff ratio. Meanwhile, most retailers are sitting on a goldmine of data in the form of analog radios – devices typically seen as basic tools that are actually untapped data sources.  

At SYNQ, we saw this gap as an opportunity to innovate. By leveraging the power of voice and AI, we’ve turned analog radios into powerful tools capable of delivering valuable insights. With SYNQ Air Traffic Control, we can convert digital requests into radio notifications with bidirectional communication that allows staff to claim requests.

Perhaps even more exciting is SYNQ’s agentic AI capabilities, made possible by SYNQ Voice Agent. We help retailers turns everyday radio chatter into structured, actionable data.

Unlike traditional AI that simply listens and responds, agentic AI actively participates in the process.  

SYNQ Voice Agent can performs tasks, identify opportunities, and make real-time decisions. With this technology, our voice AI suite can automatically escalate actions based on radio traffic, provide associates with the ability to query product or store information directly from the agent, and generate powerful insights into in-store activity. This is a level of insight retailers have never before had.

Our hardware-agnostic approach enables retailers to maintain their existing infrastructure, avoid costly "rip-and-replace" transitions, and still reap the benefits of modern technology (novel data, anyone?). The result? A more efficient retail environment that generates entirely new streams of data, maximizing the value of tools retailers already have in place.

NRF 2025 reinforced the importance of adapting legacy systems to meet modern needs and to meet retailers and the general public where they’re at. SYNQ’s voice AI suite is helping retailers unlock the hidden potential of their current tools and reimagine what’s possible.

Do you want to see more from our time in New York with more than 40,000 other attendees? Check out our NRF highlights playlist on YouTube to explore these innovations in action (watch now). And don’t hesitate to contact us via our website to talk about how SYNQ can help transform your retail environment.

*Patent Pending