Many organizations today have an AI strategy in place, with intelligence embedded across planning, analytics, and operations. What’s often less clear is how that intelligence can be accessed by frontline teams.

Bringing AI into frontline environments requires an approach that works with the tools teams already use. SYNQ’s AI Radio provides a voice-based way to connect AI to frontline workflows.

The frontline AI access gap

In retail, AI is typically deployed and managed at the enterprise level, running in centralized systems that support teams across the business. These systems power capabilities like forecasting, optimization, insights, and automation, and are designed to integrate with core business tools and workflows.

In theory, this intelligence can be accessed anywhere. In practice, access depends on the tools teams are equipped with. Many associates aren’t issued smartphones, tablets, or handheld devices. In fact, only 23% of frontline associates say they have the digital tools to help them in their jobs. What they do have, most often, are two-way radios.  

Connecting AI to the sales floor requires an interaction layer that works with these tools. This is where AI Radio fits, bringing AI to the sales floor through voice using the communication tools teams already rely on.

Bringing AI to the sales floor

For retailers with established AI investments, integrating SYNQ’s AI Radio doesn’t require changing AI systems already in place. Current models, data platforms, and AI services continue to operate as they do today.

SYNQ’s AI Radio integrates at the interaction layer, connecting to existing AI systems through integrations and APIs. Voice requests from the sales floor can trigger workflows, retrieve information, or surface insights that already exist elsewhere in the organization. This preserves existing architecture and governance while enabling voice-based access for frontline teams.  

AI in the flow of frontline work

With SYNQ AI Radio in place, frontline teams can access intelligence in real time using simple voice prompts. For example, an associate can check inventory or confirm availability at another location without leaving the customer to walk to the back room, track down a manager, or switch devices. Since radios remain the primary interface, there’s no change to frontline workflows. The result is faster access to information, better coordination, and more consistent execution on the sales floor.  

And there’s no training needed for new staff – it’s all driven by natural language prompts.

Accessing centralized AI on the frontline

Many organizations already have AI strategies in place that support planning and decision-making across the business. Bringing that same intelligence to frontline work is where incredible value is unlocked.  

By integrating two-way radios with centralized AI systems and using voice as the interface, AI Radio turns existing AI investments into real-time support on the sales floor.